MMA Blog

June 11, 2009

MMA Tycoon Game - MMA Management Game

Filed under: MMA Game, Fantasy MMA, MMA News — MrRiddum @ 2:26 am

There are plenty of Mixed Martial Arts games on the market and no doubt a lot of work went into a lot of them. However, if you are looking for the ULTIMATE MMA Game, then you’ve just found it - MMA Tycoon - The Mixed Martial Arts Game.

The game premise is a simple one - create MMA fighters and manage them to the top of the local and global rankings - yet there is so much more to MMA Tycoon than that! Starting in one of the in game cities, you initially manage 4 fighters, as a free user. You can continue to play for free or “splash out” on VIP… I say splash out in inverted commas because VIP is cheap as chips, costing as little as $10. If you go VIP you can create an MMA clothing company, MMA nutrition company, MMA gym, MMA alliance, or most important of all, your very own MMA Fight Organization! That’s right, you can be the next (virtual) Dana White / Lorenzo Fertita, as you sign fighters, book shows, make great matchups and watch the cash roll in! Everything you do within MMA Tycoon involves dealing with other real life users. All fighters are managed by real life users, all companies are run by real life users - it’s a fulfulling, fun and addictive experience!

What’s more, if you don’t have much time to spare, you can be competitive in MMA Tycoon even if you only dedicated an hour or so a week - of course, there’s plenty to do if you want to spend more time on the site but this is a marathon, not a sprint and so unlike lots of other online games, it does not need to consume your life if you’re to be successful as an MMA Manager!

So come check out the best MMA game on the net FOR FREE! You won’t be disappointed and who knows, you might prove to be the ultimate keyboard warrior… in a good way, of course!

November 17, 2007

UFC 78 Betting tipsters panel

Filed under: UFC Analysis, UFC Predictions — MrRiddum @ 3:59 am

Welcome again to the Fantasy MMA Betting League tipsters panel!

The Odds

At the time of writing, the odds provided by BetOnFighting were as follows.

+215 Michael Bisping vs Rashad Evans -275
+125 Thiago Silva vs Houston Alexander -155
+120 Joe Doerksen vs Ed Herman -150
+275 Ryo Chonan vs Karo Parisyan -345
-115 Spencer Fisher vs Frank Edgar -115
+150 Chris Lytle vs Thiago Alves -180
+450 Jason Reinhardt vs Joe Lauzon -600
+350 Luke Caudillo vs Marcus Aurelio -450
+215 Tamdan McCrory vs Akihiro Gono -275

The Panel

Mike (me) - of Full time MMA fanatic.
Doug - proprietor of - the mma betting site.
Boondock - Awesome highlights maker and high flying tipster in our betting league.

Boondock’s picks

UFC 78 is upon us! It’s been dubbed “Validation” which is a fancy word for “making something official.” I’m not quite sure what we’re making official with this card other than I swear it’s going to be the longest running commercial for UFC 79: Nemesis ever. I expect Dana to pull out all the stops in hyping the upcoming December event and Validation is a great way to start. I also hear that some of you are disappointed with the UFC 78 fight card, but let’s not let that get in the way of the amazing knowledge that I’m about to drop on you.

Alexander is known for one thing, his power. Just ask Sakara. Or even ask The Dean of Mean, who woke up from his fight with Alexander in the rafters after catching a shoryuken uppercut to the chin. No one doubts that Alexander throws harder than most we’ve seen lately. Only problem is, we haven’t seen much of him and certainly we have no idea how good he really is on the ground.

That’s where Thiago Silva comes in. I think Silva will test Alexander and hopefully put Houston on his back so we can see what type of grappling pedigree he has. I actually like Silva in this fight and if he comes in with a good game plan, he has a great chance of answering the question of, “just how good is Houston Alexander?”

Then again, if Silva comes in and tries to trade punch for punch… well, let’s just say he won’t be the first Silva from Chute Boxe to take a canvas nap this year.

So here it is folks, a TUFfers delight. Two TUF champions finally getting into the cage to see who’s the toughest of the TUF.

Evans will be again trying to prove that he’s an exciting fighter and comes in with some added confidence and big fight experience after his draw with Tito.

Bisping, on the other hand, will be hungry for a win after coming off a recent loss to Matt Hamm…. wait a second, scratch that.

I’m not really sure who to pick in this match up and therefore I’ll do what I’ve always done in tough decisions like these… consult the great songs of Mary Poppins. And what would she tell us? “A spoonful
of Sugar helps the medicine go down.”

And therefore, Sugar puts the Count on the floor and works him. The judges might attempt to hand Bisping another victory but it’ll look strange seeing Big John trying to hold The Count’s hand up while Bisping lays flat on his back unconscious.

Don’t expect a slugfest and don’t expect a knock-out in this one. This fight will go to the ground, stay there, and most likely the decision will be put in the judges hands. We could be in for some great judo throws and I expect to see some fireworks since Karo’s long-time best buddy, Nate Diaz, will be in “The Heat’s” corner to cheer him on.

As for Chonan… gravity defying sub aside, the Piranha’s in hot water in this one. I called Chonan personally to ask him to try another flying heel-hook but he didn’t return my phone calls, or my letters, or my notes
on his car, or even my late night visits. All I got was a letter from his lawyer and now I apparently can’t watch this fight within 30 yards of the Piranha.

Regardless, I see Karo winning this battle, and I do think it will be a war. Chonan was a good signing for the UFC and hopefully we’ll see him at his best, in which case both fighters will be in for a long night.

So there it is! Have fun watching the fights, tip your waitresses, and make sure and watch my new HL video:

Long Live MMA!

Doug’s picks

Unfortunately, I don’t see much profit to be made at UFC 78. None of the underdogs seem to have much of a chance, in my mind.

I like Spencer Fisher to beat Frankie Edgar. Edgar is solid fighter with recent victory over Tyson Griffin, which says alot about his ability. Griffin’s ground game is very good and he could end up with a decision, but I think that Fisher is just a better “fighter.” I have watched Fisher develop an interesting attack to go along with a very athletic-style defense, what does that mean? He simply does what it takes to get himself in position to control the fight. Fisher wins what should be a great fight to watch.

Thiago Alves and Chris Lytle are very similar fighters, in that they both have struggled when opposed by quality opponents. Thiago is still learning and he should benefit from each of those losses. He’s only 24, with his best fighting still ahead of him. Lytle is a true pro and we know what to expect from him on Saturday night, but he will struggle against the faster and stronger (read younger) Alves. Easy win for Thiago.

Rashad Evans should handle Bisping easily in what should be a replay of the Tim Sylvia vs Brandon Vera snoozefest. Bisping’s only true weapon is his ground n pound, but I cannot envision any scenario where he is able to take Rashad down and maintain control long enough to do any damage. Bisping’s punching is
too sloppy to give Evans trouble in the standup and Rashad will school him on the mat. Tough night to be “the Count.” The only thing I don’t like about Rashad are his odds.
Mike’s picks

Well, this is a great card with some “compelling matchups” as a lot of experts like to say. Even the main event is a good fight - I think the fact that it is not quite main event quality is distracting people from that fact.

Having said that, the matchups are all close and consequently pretty hard to bet on. The one bet that jumped out at me was Joe Doerksen at +120. Doerksen is a guy who ran Nate Marquardt and Joe Riggs close, whilst he’s beaten guys like Kang, Cote, McGivern etc. I thought this was a good pick before I heard
that he’d already beaten Herman once before, so that solidified it for me.

Apart from that, Thiago Alves looks a decent bet (although not a great one). Lytle is a tough, tough guy, who’s only been finished once. The thing is, he’s also lost 13 times by decision and I think that will likely happen again here. Alves is more active and more powerful and I see him just peppering Lytle with more shots and out muscling him.

Rashad looks good in the main event and considering how heavily favoured he is amongst the fans, that’s incredible odds. The thing is, Rashad is a very hit and miss fighter and is on my list of “never bet for or against these guys”. In short, I’m not touching it with Mauro’s 25cm pole.

I also think I’ll have a little dabble on Spencer Fisher. I love Frank Edgar but I just have a feeling that Fisher will out strike him and stuff the takedowns. Not a big bet on this one though.

And last but not least Thiago Silva can have some of my good lovin too. I am just not sold on Houston Alexander at all and even though I’m not sold on Silva either, I’m going with a small bet on him. As soon as someone employs something resembling a gameplan in a fight against Mr Alexander, it should be the end of the hype.

UFC 77 Betting Summary

Mike: $25 Silva, $75 Doerksen, $25 Fisher, $25 Alves
Boondock: $5 Caudillo, $5 Reinhardt, $50 Parisyan, $25 Silva, $50 Evans
Doug: Fisher $40, Alves $40, Rashad $40

October 23, 2007

Why Fedor vs Randy would sell

Filed under: MMA Opinions, MMA News — MrRiddum @ 3:54 pm

As Randy Couture leaves the UFC to pursue a bout with Fedor Emelianenko, pundits and hardcore fans alike are left wondering whether the fight will be a financial success. Will this be the first bout in MMA history to draw casual fans away from the UFC in significant numbers? No event to date has managed it, so why should this matchup be any different?

Read the rest of the article here

October 18, 2007

UFC 77 Tipsters panel

Filed under: UFC Predictions, MMA Betting News — MrRiddum @ 7:55 pm

Welcome again to the Fantasy MMA Betting League tipsters panel!

The Odds
At the time of writing, the odds provided by BetOnFighting were as follows.

+180 Rich Franklin v Anderson Silva -220
+150 Tim Sylvia v Brandon Vera -180
+190 Jason MacDonald v Yushin Okami -240
+110 Alan Belcher v Kalib Starnes -140
+275 Eric Schafer v Stephan Bonnar -345
+280 Matt Grice v Jason Black -350
+140 Alvin Robinson v Jorge Gurgel -170
+265 Forrest Petz v Josh Burkman -325
-210 Demian Maia v Ryan Jensen +170

The Panel
Mike (me) - of
Doug - proprietor of - the mma betting site.
TheGarv - MMA prophet and funny man of YouTube fame.
Boondock - Awesome highlights maker and high flying tipster in our betting league.
TJ DeSantis - of Sherdog Radio fame.

TheGarv’s picks
UFC 77 promises to be explosive, and there are two fights that are a lock if you want to bet. The first lock is Vera over Sylvia. This is a fight you need to bet the farm on. Bet the farm, bet your house. Hell even bet your wife, because you can’t lose. Vera truly is the second coming of Fedor and he’s going to show the world on October 20th. I expect him to chop down Tim with leg kicks and overhand rights. Vera by KO round 2.

The second lock is Anderson Silva over Rich Franklin. I love Rich, he is one of my favorite fighters but he just doesn’t match up well with the Spider. After the brutal ownage in their first fight, I don’t see any way possible for Rich to win this. I think the second fight is going to look similar to the first, with Anderson dominating on the feet, and Rich unable to get it to the ground. I think Rich will last into the second or third round before being KO’d.

Those are TheGARV’s picks.

Boondock’s picks
UFC 77 is upon us and I have to admit that this is one of the harder cards when it comes to making my picks. Vera vs. Sylvia: I’d have to say this fight is a virtual crap shoot as to who’ll win… and as we all know, when it comes to crap shooting, never doubt Sylvia. However, I’m not so sure this time and neither fighter steps into the octagon with any momentum. Vera has been out of the cage for quite a while as has Sylvia after recovering from a back injury (that I’m sure was a result of not having the belt strap around to support him through his daily routine). So Ring rust vs. Back injury? I’ll take Vera but I don’t think it’ll be the walk in the park some are telling us. And Vera’s not the second coming of Fedor… only Fedor is good enough to be the second coming of himself.

Last time we saw Franklin vs. Silva we were shocked to see Rich going down faster than Tito’s girlfriend. And while I see Silva winning this fight I don’t see another Tyler Durden style beat down like we saw last time. What made that fight the train wreck that it turned into was Silva’s skill and an absolutely horrible game plan by Franklin’s corner… unless blocking Thai knees with your ribs and nose is some sort of Krav Maga defense gone wrong. All the same, I still think Silva wins this but I would bet someone else’s life (not mine) that Rich takes it to the ground to use his size to try and gNp a victory. He could get one. Then again, Rich could very well be getting another kneecap instead of a nightcap to help him sleep on fight night.
And finally the lock of the night: Okami.

Long Live MMA!

TJ’s Picks
UFC 77 isn’t the strongest card of the year. Nevertheless, a few fights definately have the ingredients to make for some wars.

In the main event Rich Franklin looks to get his title back against current champion Anderson Silva. The first time these guys met Franklin was over-whelmed. The Ohio based fighter walked in to the clinch thinking he would find success there. Instead of success he found hard knees to the face.

For Rich to win he needs to fight smart. Franklin is a smart fighter and I expect him to look to trade at first and then get on the inside with underhooks. “Ace” needs to stay away from the knees and kicks of Silva. If he can do this I think that he can wear Anderson down and get the fight to the floor.

Unfortunatly for Franklin, Silva doesn’t allow that. Anderson will utilize the clinch again. Silva will land shots to the body and this will hurt Rich in the later rounds. I expect Anderson to hurt Rich through out the first couple of rounds. In the third Rich will score a takedown, get stood up, and Silva will stop Franklin again via TKO.

Sylvia Vera is a pickem in my opinion. Vera will look to land low kicks and use his speed. If he is successful I expect him to win a decision. One hard punch from Sylvia could end this fight. But I think Vera is smart enough and wins a decision.

UPSET PICK: Matthew Grice over Jason Black.

Black looked zapped in his fight with Thiago Tavares. If Black is anything like that Saturday night look for Grice to take this fight. At +240 you’re silly not to throw at least 50 on this fight

Mike’s picks
For me, the big pick of UFC77 is Brandon Vera. Now first off, let me say this is a pick that does leave me doubting myself somewhat. My justification is basically that he’s a lot more skilled than big Tim but then so (supposedly) was Andre Arlovski. Still, I am putting my doubts aside and going for the Truth, because after a pretty uninspiring debut against Fabiano Scherner, I have been very impressed. He’s polished off two of Sylvia’s former opponents (Mir and Silva) in 4 minutes combined and in general, I think he’s a superior fighter. REMEMBER, you don’t need to KO or sub someone to win a fight - you just need to beat them. Vera decision : leg kicks.

Secondly I’m going for Okami over McDonald. He’s just bigger and better with more power. I can’t see McDonald winning by sub (his only chance) and I can see Okami winning by either sub, decision or KO.

Silva over Franklin. I really don’t know how Franklin could win the fight. He’s just outmatched in every area. Sorry Rich but I don’t see any way you win and considering the way the last fight went, I can’t believe Silva is only -220.

Doug’s picks
I think UFC 77 is the best event for betting I have seen in a long time. If you are a true MMA fan, then the 4 main fights are all intriguing matchups.

I have strong opinions on three of the four, the exception being Starnes vs Belcher. Although I favor Starnes, both guys are talented but unproven in my eyes. So, I will take a pass on this one and invest in the other three.

Let’s start with the Championship fight. Here’s the deal. If you think Rich Franklin is the same fighter he was before the first fight (just as good now as he was then,) you have to bet him. 2-1 is a dream. I, however, believe that the beating Silva gave him that night ended the career of the championship level Rich Franklin. Silva has moved forward in his development as a complete fighter, while Franklin has fought to regain his confidence. You can make a case that Franklin is bigger and will take him down etc… but I see it as Silva is at a completely different level than Franklin, physically and mentally. I’m taking Spider.

Everyone hates Tim Sylvia, but I don’t get it. Sylvia is one of the most resilient fighters we have ever seen, he uses his strengths better than any fighter I can think of, and he’s a hard working fool. No way Vera should be favored over big Timmy. Even if you buy into all the Vera hype, that should make him about even up with the former champion-at best! Tim’s loss to Couture looks a lot better now that Randy tore through Gonzaga. Fighting styles will matter in this one. Expect Vera to have a similar plan that Couture used to defeat Sylvia, except more knees in close. Sylvia will be ready for it, and you can bet your last tater that he won’t fall into that trap again. Look for Sylvia to use his size effectively as he controls the pace. Sylvia will frustrate Vera and take him off his game. Easy win for Sylvia. Big Bet!!!

Okami is physically superior to Jason MacDonald. MacDonald lacks the crisp, effective punching that he will need to keep the Japanese mauler off him. The combination of a physically stronger fighter facing a submission fighter is a profit machine. Okami will bull his way to MacDonald’s chest whenever he feels like it, where he can take him down and gnp as long as he wants. Some say that Okami is a slow starter, but here’s the secret…Okami knows he’s strong enough to escape submission attempts once the fighter start getting sweaty. He keeps himself out of trouble until everyone’s good a warm, then goes to work. Bet Okami with confidence.

Best Bet: Tim Sylvia
Good Bets: Okami and Silva

Records (Starting balance $200)
TheGarv: 0-0 (0%) Balance $200 - making his debut
Mike: 42-18 (80%) Balance $390.52, Total Amount Bet $3690
Boondock: 32-43 (44%) Balance $1977.75, Total Amount Bet $3911
Doug: 19-13 (59%) Balance $233.85, Total Amount Bet $436
TJ DeSantis: 9-8 (53%) Balance $632, Total Amount Bet $1990
(see more stats in game)

UFC 77 Betting Summary for the Fantasy Betting League
Note: These bets don’t necessarily correspond to who the tipsters have picked in their summaries above.

TheGarv: $50 Silva, $50 Vera
Mike: $200 Silva, $80 Vera, $50 Okami
Boondock: $500 Okami, $50 Franklin, $25 Belcher, $150 Sylvia
Doug: $100 Sylvia, $50 Okami, $50 Silva
TJ DeSantis: $100 Sylvia, $100 MacDonald, $100 Grice

With thanks….
Thanks to the tipsters for taking part - please show them some love and visit their respective ventures.

Doug - visit for betting news.
TheGarv - check him out on YouTube .
Boondock - visit his myspace page
TJ DeSantis - check out the Sherdog Radio network Monday through Friday.

October 16, 2007

New prizes at MMA game! Free t-shirts

Filed under: Fantasy MMA — MrRiddum @ 7:51 pm

Good news!
We have reached a deal with the good people over at to bring you prizes for all the major UFCs! From now on, whoever tops the table for each UFC can choose a t-shirt from MMA Warehouse, up to a value of $25.

They have the latest designs from Tapout, Throwdown, Warrior Wear and many many more great brands. Check out their site, pick yourself a t-shirt and then get your picks in for UFC77 - come Saturday night you could be a winner!

MMA Clothing

Early odds for the card at BetOnFighting are;

+180 Rich Franklin v Anderson Silva -220
+155 Tim Sylvia v Brandon Vera -195
+190 Jason MacDonald v Yushin Okami -240
+115 Alan Belcher v Kalib Starnes -145
Undercard odds will be up in a day or so.

If you’re having trouble deciding on your picks, check back later in the week and we’ll have an expert tipsters panel on our blog, featuring many of MMA’s favourite internet personalities.

Over and out!
The MMA Game team

October 15, 2007

IFL greatest KOs and extreme action

Filed under: IFL Videos — MrRiddum @ 7:23 pm

If you haven’t checked out the IFL yet, you should. They are doing a great job and it’s good to see a bit of variety in the MMA landscape - the ring, the team concept, the free network TV deals… it’s all good stuff.

Anyway, if you haven’t seen the IFL before, check out the video below (IFL greatest KOs and extreme action) and support the IFL!

Visit for more information on the next IFL show and don’t forget to check out their first ever live televised event on November 3rd.

IFL Live

October 11, 2007

Couture quits the UFC. Holy crap.

Filed under: UFC Analysis, MMA News — MrRiddum @ 7:34 pm

The Fight Network
broke the news at around 3pm ET on Thursday that Randy Couture has walked away from the UFC.

In saying goodbye to Couture, the UFC is losing it’s most recognisable personality, it’s biggest draw and their self proclaimed “greatest champion of all time”.

More importantly, Couture is a role model to many young fighters and his public vote of no confidence in the UFC could well be a watershed moment for the Company.

This will be an extremely difficult incident to spin. Champions don’t just disappear and whatever reason they give for his departure, the UFC and it’s management are going to look incompetent. Even if they made something up, Couture can speak for himself and when the mainstream media approach him for his side of the story, I doubt he will sugar coat it. He will state that the UFC failed to sign the best competition in the world and he will mention Fedor by name.

Generally the mainstream UFC fans are lazy and uninterested in the other organisations, but if Couture speaks they listen and this may well prick their ears enough to take notice of that pudgey Russian… “Feder Amliko or something… whut did he say?”

More importantly, this is the type of story that the mainstream media love. Termoil from within and what amounts to little more than backstabbing from Couture. No matter how frustrated he may be with the organisation, they have made him a household name and a very rich household name at that. If he really wanted to retire he could have done it more honourably than this but he chose to air his dirty laundry in public and take a swipe at the UFC management in the process. That says a lot and when you see some of the reasons why, it’s certainly hard to judge him for it!

“I’m tired of being taken advantage of, played as the nice guy and basically swimming against the current with the management of the UFC….I don’t feel like I get the respect I deserve from the organization

I think the final straw for me was meeting with White and Lorenzo (Fertitta, UFC co-owner) where they claimed I was the No. 2 paid athlete in the organization, which I know is a bold-faced lie,” Couture said. Polling other athletes, said Couture, he learned that his compensation — some $250,000 a fight with pay-per-view bonuses, according to the Couture camp — was nowhere near what other top UFC fighters were making.

“All us athletes are all pretty tightly intertwined,” he said. “You hear what other guys were paid signing bonuses and what other guys were paid on the record and off the record with bonuses. I’ve heard Chuck’s numbers. Tito’s numbers. Hughes’ numbers. Quinton’s numbers. Cro Cop, Wanderlei. I heard what they were offering Fedor, and it’s insulting.”. - Couture

Assuming Couture has a no-compete clause, meaning he can’t go to another organisation, then this is a manageable mini-PR-disaster. If Couture is somehow able to sign with another organisation, this is potentially the single most important event in the history of the sport and a living nightmare for the UFC.

I hope it is the latter but I would be very surprised if that is the case.

For the last year or so, whenever I think of the UFC’s management and in particular Dana White, I think of My Name Is Earl, along with the catchphrase “Karma - I’m just trying to be a better person”.

I am no hippy loon but I do believe in the concept of karma and I’ve always wondered whether Dana’s constant badmouthing, untouchable self confidence and balshy attitude was ever going to come back and bite them in the butt. Well for me this is the first indication that all within the UFC isn’t as rosey as they would have us believe.

Dana frequently states that “we look after our guys” but when one of the highest paid stars publically dismisses your company and walks away, that’s a huge kick in the teeth.

What’s more, whilst Dana frequently calls other organisations a bunch of amateurs, his own company is starting to look like a complete mess. With Sean Sherk’s positive drugs test, the UFC are now paying twofold for a complete lack of rankings and structure within their weight divisions. Two of their five divisions are Championless and neither have a clear #2 and #3 to fight for the title.

For years the UFC have done a very good job of managing on the move, throughout their immense growth. It appears that their house of cards, whilst lofty, is wobbling furiously. No doubt they are still the biggest and the best but that house of cards could do with a firmer footing and without the need for metaphors, perhaps Dana White should stop calling everyone under the sun a moron or a joke and start building relationships, instead of breaking them.

“Certainly there’s personal motivation for resigning and taking stand for myself,” he said. “If it sets a precedence that down the road requires athletes to be treated better than that’s icing on the cake.”

Let’s hope so.

September 25, 2007

post UFC 76 press conference video (with analysis)

Filed under: UFC Analysis, UFC videos — MrRiddum @ 5:01 pm

It says a lot that after a great event, Dana opens with this tirade

“Everybody has know for years what I feel about these goofy internet websites; I hate them. They’re biassed, crooked and there are a lot of bad things I could say about them but I won’t waste my time.

The rankings that they had were always baissed towards us, the reporting was always biassed towards us… Talking about, you know, fights that don’t make any sense… I tell you what. We’re the best in the business. Our matchmaker is the best, we put on the biggest and the best fights. Nobody knows how these fights are going to turn out. And anyone that fights in the UFC deserves to be here and you see it every time these fights happen.

The rankings are bullshit, they drive me crazy. If you come from Japan you’re automatically the number one of the world or the number 10, 9, 8 7, 6, ya know… and ever since the aquisition of Pride, we’ve proven that it’s all bullshit. Anyway, I’ve been dying to say that!”

Well, if you took time to read my article that I wrote a couple of days ago, I suggested that the UFC were more interested in putting one over on Pride than they were in promoting the Pride fighters as superstars and consequently making insane amounts of money. This is just further evidence of that.

Dana and the rest of the UFC management have been so annoyed for so long that they value sticking two fingers up at internet sites far more highly than promoting and building the Pride guys and I personally find it quite bizzare and disappointing for people who are meant to be such savvy businessmen. Pride guys have gone something like 1-7 now in the UFC and that is largely down to Joe Silva.

Sure, it looks like the UFC guys would have eventually come out on top (due to the steriods issue and because the seasoned UFC guys work harder on their cardio), but to obliterate the Pride legacy at such an early stage is absolute lunacy in terms of building hype and selling tickets.

It’s also worth noting the following from Dave Meltzer at Wrestling Observer.

Joe Silva’s truths were revealed when, with Rua still crumpled on the canvas, Mr. Silva came bounding over to the press area to say something to Wrestling Observer editor Dave Meltzer. While the very
fact that Mr. Meltzer was chosen for this mini-celebration is another feather in his journalistic cap, the greater truth was that Joe Silva was no ordinary matchmaker for this fight. Somewhere – be it in his conscious or subconscious thinking – Mr. Silva booked Griffin vs. Rua with the impressed hope of a Griffin victory. This was not the entertainment hope of a great fight or the business hope of making money in the present or future. This was the raw, trenchant hope of destroying the enemy. Joe Silva wanted Shogun Rua to lose in emphatic, spectacular fashion. That wish was granted.

What I’m getting at is this. Although the Pride legacy lays in absolute tatters and most likely the Pride guys were held in higher esteem than they deserved… be of no doubt - the slaying of Pride was not an organic process rather it was as manufactured as any storyline could possibly be in the sport of MMA. Joe Silva is indeed the best matchmaker in the business and has shown just how devastating a few carefully chosen matchups can be.

- And finally, just a quick footnote in anticipation. I am not a Pride nuthugger, I couldn’t care less either way. I just come from a marketing background and like to analyse things from a business standpoint.
- On and a note from that note. It’s “couldn’t care less”…. why do people say “could care less”? Do they not understand that means they DO care?

September 19, 2007

Has the UFC’s collective ego cost them big bucks?

Filed under: UFC Analysis — MrRiddum @ 2:13 am

Nothing sells in combat sports like a rivalry. If there’s a hometown hero to root for then you’re really talking big bucks. With that said, aside from the fact we’ll never see another Pride event, are the UFC missing a trick by promoting the Pride brand so minimally? Sure, the UFC is doing great business as it is and UFC 75 did indeed set a new record on Spike TV, but has the collective Zuffa ego missed an opportunity to promote a rivalry of epic proportions?

Pride held it’s last event on the 8th April, just 5 months ago. Since then, 4 former Pride fighters have made their octagon debuts, with one each at 70, 73, 74 and 75. Several more are due to fight in the next few months, whilst Paulo Filho has joined the WEC. The anticipated invasion has been less of a tidal wave and more of an uneventful trickle and whilst you can’t account for Mirko losing 2 of 3 fights, the relative lack of impact from Pride’s fighters is largely down to Zuffa’s method of integration, their lack of promotion and indeed their matchmaking.

My question; given that Pride’s acquisition is the single most important incident in the history of MMA, is this really the best Zuffa could have done? Individually they have given the fighters a small to moderate push but wouldn’t the hype (and the subsequent revenue generated) be much greater if the “Pride guys” were marketed together?

Imagine the scene. It’s UFC 74. Zuffa acquired Pride just 4 months ago but no announcement has been made to the masses. Only the hardcore fans know that something big has been rumbling for months. Contracts have been signed but there has been no sight of Wanderlei, Shogun, Nog or Henderson. Only CroCop has made a solitary appearance in the UFC.

The event proceeds as usual but mid way through the PPV we cut to the big screen. It’s Dana White making an announcement at the Pride press conference in Japan. “The only two companies that matter in this world are the UFC are Pride. But make no mistake about it, the UFC is coming here to kick your ass”. Cut to a smiling Wanderlei Silva - “I don’t think so”.

Excruciatingly loud music fills the arena, a highlight of brutal Pride knockouts plays on the big screen and to the Octagon march 10 of Pride’s finest fighters. A mixture of cheers and boos in the arena, whilst at home the fans are either salivating or asking “who the hell are these guys?” Either way people are buzzing.

Mirko CroCop, a man with his heart still firmly in Pride, announces the names of the new fighters who acknowledge the crowd en masse. “We’re here to prove who the best in the world really are” one says. More cheers, more boos, more excitement, the lights go out and a group of new heroes take their seats at cage side for the rest of the show. The camera cuts back to Joe Rogan who mentions something about world class skills, whilst every MMA forum on the net spontaneously combusts.

With one simple but extraordinarily powerful introduction, you generate both an ingrained rivalry and great interest in a big group of fighters. By presenting the Pride guys as pseudo heel characters to the fans of “Ultimate Fighting”, every fight is worth so much more. Forgive the pun but with every fight, there’s now pride at stake. Rather than having to sell Marcus Aurelio, Ryo Chonan or Fabricio Werdum on their own, the job is already done and in reality it gives many of these fighters far more pulling power than they could ever generate as an individual.

However annoying they may have been, Pride vs UFC threads have been the staple of internet message boards for years. Can you imagine how much money they could have made by transferring that debate to the TUF generation? So why didn’t it happen?

1. The instinctive response is that promoting another brand is counter productive but is that really the case? By introducing the word Pride, are people going to start looking elsewhere for their MMA? In short, no they won’t. The fans know there are other organisations, they just don’t care because King of the Cage isn’t what people are talking about. The UFC remains the pre-eminent brand because it has become a cultural phenomenon; it’s Ultimate Fighting that makes the news, not Mixed Martial Arts. Promoting a group of fighters from a now extinct organization isn’t going to change that and the UFC bosses know it.

2. So were the UFC management simply too impatient? Now under contract to Zuffa are Shogun, Wanderlei, Filho, Henderson, Big Nog, Werdum, Chonan, Mirko, Aurelio and Nakamura but they were signed over an extended period of time. Is 4 months too long to wait for a memorable introduction? Of course it isn’t. The welterweight division sits of hold for 8 MONTHS so TUF can manufacture some more low quality household names. I’m sure they could have held up the debuts of Big Nog, Werdum and Aurelio for long enough to promote the hype around the most important merger in MMA history.

3. Perhaps Zuffa felt the concept of Pride vs UFC was too “pro wrestling” in nature? Come on… let’s be serious. The UFC runs it’s business entirely on a pro wrestling model and they are fully aware of that. Semi-manufactured feuds are the staple of the UFC and have done the best numbers time and time again.

4. Were Zuffa worried the Pride guys would come out on top in the Pride vs UFC battle? Possibly. How many “Pride guys” have they tried to build? How many have had gimmies? Mirko had one gimme but since then Zuffa have been unwilling to sacrifice their own names to build the hype. Most Pride fighters have been brought in to unfavourable matchups (Werdum, Aurelio, Henderson, CroCop vs Gonzaga) and Zuffa seem more than happy for them to be picked off one by one, thus validating the UFC brand.

So now after just 5 or so of these Pride vs UFC matchups, Sports Illustrated have stated without question that “Pride was overrated”.

In reality, the UFC could have given these guys the Bisping/Huerta treatment and made them stars. They just chose not to. If Pride were now 4-1 instead of 1-4 vs the UFC, what would that Sports Illustrated article say? Less of an ego boost for the UFC of course but a hype article playing up these new contenders would certainly sell a lot more PPVs than one saying “these new guys are basically all rubbish”.

The UFC cannot control the outcome of every fight but it appears that through their matchmaking, they have cut their nose off to spite their face.

5. Finally, moving on to what I believe is the main, all encompassing factor. Did the UFC think they were a big enough brand in their own right that they simply didn’t need a promotional gimmick?

The UFC brand is enormous and extremely powerful but it’s also at risk of getting stale. In fact according to CNN, numbers for the last quarter are down.

The Zuffa response appears to be grown men throwing a foosball table into a swimming pool and yet another “beef” between 2 individuals (Hughes and Serra). That can only last one fight and then the UFC will be looking for another story. Meanwhile, despite Dana White publicly lambasting the in house brawl on TUF5, they are heavily promoting more of the same for TUF6. Zuffa are clearly very good at what they do but are they just one trick ponies? Is that why they failed to make a spectacle of the Pride merger, stateside?

So what now?

Forgetting coulda, woulda, shoulda, what should the UFC do now to rectify the situation?

Zuffa have access to the Pride video library, so why have we only seen the odd highlight reel knockout? They look great but they also feel very distant and detached to fans who have never seen Pride. Put those same knockouts into a degree of context and they would mean so much more and would enable new fans to build some sort of connection to these fighters.

I was at UFC75 and when Dan Henderson walked to the octagon, most people were in the bathroom or getting the beers in. Moreover, I would estimate that 90% of the crowd had never seen one of his fights in full and quite frankly, a lot of people weren’t that interested. To put it into perspective, he received less of a reception that Jess Liaudin – a Frenchman training in America, who gets pushed as “English” just because he lived in London for a while.

The Solution? Why not produce a series of “Pride Unleashed” or perhaps more appropriately “UFC Unleashed: Pride special”?

Present full fights under the UFC brand, cherry picking the ones that suit your promotional push. Show fighters only under contract and only in their highlight reel fights. Build familiarity and in turn build yourself a bunch of stars without them even having to fight. Risk free superstars, all paid for by DSE! They brought CroCop in as an unknown to the TUF generation expecting him to become a star, but he got decimated. Why take the risk when there’s a ready-made, boil in the bag solution?

However you look at it, the entire situation is bizarre. Zuffa paid a reported $65m for the Pride brand and although they removed the possibility of a competitor such as Ed Fishman taking up the reigns, they could have done a lot more.

For the first time they have illustrated a naive business approach that has cost them a lot of money. The reason? A feeling that they’re big enough without having to tap into Pride’s brand for ready made superstars. In short, complacency and an over inflated ego.

It’s certainly not going to see their downfall but they have most definitely missed the boat on this one and it’s a shame. No matter how contrived a Pride vs UFC saga would have been, if they’d done it properly, it would have been amazing to watch.

September 5, 2007

UFC 75 Videos

Filed under: UFC Predictions, UFC videos — MrRiddum @ 2:19 pm

UFC 75 Videos (Youtube Predictions).

Fight card

UFC 75 video predictions

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A newcomer in hattrickhockey gives his UFC 75 picks

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